ZHD Cleaning - Brand Identity and Website design project
Jamie Craig - Brand Identity and Website design for local photographer
Leaflet / Poster design
Eco-Explore brand revamp
AWD Air Conditioning Brand Identity
Broadfeed Animal and Pet Superstore and Saddlery
Another Unknown Soldier - A Novel by A.M.Smith
ZHD Cleaning - Brand Identity and Website design projectWhen they first approached us ZHD cleaning were a relatively new and small cleaning company in need of an identity and something that would give them stand out from the crowd.
The company's ethos is professional yet friendly and very approachable and this was something we wanted to convey within the branding so we developed a fun, friendly and eye-catching logo that immediately communicates both their service offering as well as their company personality.
We supported this with a clean, simple and professional website design with a hint of playfulness. This branding combined with a great cleaning service has meant that the business has gone from strength to strength and is now working with extremely well established local tourist attractions, restaurants and many more!
Jamie Craig - Brand Identity and Website design for local photographerLocal photographer Jamie Craig came to us in need of both a professional logo and a website design that celebrated his incredible photography and offered the opportunity to communicate with his potential customers in an engaging way.
To fulfil the brief we developed a stylish, modern brandmark that was both recognisable and flexible. Its elegant lines gave the clean, professional and sophisticated look Jamie desired whilst its simplicity meant that it could be superimposed over Jamie's images in a range of different shades and colours to effectively brand his work no matter what the colouring behind.
Meanwhile we created an image-centric website design that featured full screen imagery and allowed the website user to appreciate the full impact of Jamie's amazing photography. Where text was appropriate we fused imagery with black space to create an atmospheric but defined text area that drew a user's focus and communicated Jamie's key message in a clear and easy to engage with way.
Eco-Explore brand revampEco-Explore came to us with an existing but tired website.
Our challenge was to breathe life back into the site, and the brand in general, by modernising and creating an aesthetic that was engaging, fresh and natural in both feel and design.
We focussed on using wonderful, evocative natural images to set the tone of the site and immediately give a feel of being outdoors and connected with nature. We strengthened this positioning through the use of natural colours alongside a clean, simple but unconventional page layout design which both drew a viewer's attention whilst still allowed the imagery to do its job in the background.
Finally we gave the logo a new treatment, surrounding it with a graphic that immediately highlighted the international nature of the company and evoked feelings of expeditions and adventurous terrain.
AWD Air Conditioning Brand IdentityAWD Air Conditioning needed a brand new identity and business stationery for their startup air conditioning business. The style needed to be appropriate for both the domestic and commercial sectors with a professional, modern feel. It also needed to portray AWD as specialists in their field.
Using a cool and refreshing colour palette we created a visually descriptive but subtle logo that fit the marketplace seamlessly and thus instilled an immediate level of professionalism and consumer trust.
Broadfeed Animal and Pet Superstore and SaddleryBroadfeed Animal superstore stock a wide range of national and own brand products. Their goal was to find a creative but professional way to advertise their entire range whilst simultaneously tying products back to Broadfeed and their shop. At the same time the ads needed to be flexible enough to accommodate the branding of each specific product on offer.
In response we created an elegant but effective page-turn template. Placing the Broadfeed brand in the bottom right corner of the advert and revealing it with a stylish page turn allowed us to devote the main body of the advertisement to the advertised product and its corresponding branding whilst still explicitly tying everything back to Broadfeed and their shop.
We then created a range of product specific adverts that used the nationally recognised branding of the individual products alongside the Broadfeed branding and the results were a great success. Consumers were able to immediately engage with the item on offer whilst simultaneously knowing where they could purchase it.
Fitness GuidePersonal trainer and nutritional adviser Sarah Horsburgh needed a contemporary, energetic and inspiring training booklet that she could issue to her customers and sell online to a wider audience.
Using vibrant colouring and angular shapes we created a workout guide with a sense of energy and movement that motivates action and stimulates customers to engage with the clear, easy to follow workout routines.
Another Unknown Soldier - A Novel by A.M.SmithAuthor A.M.Smith needed a book cover design to compliment his Second World War espionage novel.
Taking inspiration from the book's setting in both location and history we developed a striking cover design that immediately engages and speaks to the intended target market of males between 18 - 40. The use of powerful imagery and iconic landmarks captures both the attention and imagination and the inclusion of a slightly morphed shadowy figure stimulates interest and leaves the viewer wanting to know more.
BROCHURE / LEAFLET DESIGN
Smart, professional and engaging promotional materials such as brochures, leaflets and flyers are essential when communicating with current and potential customers. Our professional design service can produce artwork to fit standard sized printed items or we can work with you to produce custom sized artwork to fit your bespoke requirements. We can also arrange printing if required.
Business stationery such as business cards, letterheads and compliment slips are the everyday face of your business and are critical when it comes to building trust and confidence in your company. Our professional stationery design service will use your existing brand identity and apply it in a coherent and unified way across all items helping to present your brand in its best possible light.
PHOTO EDITING / MANIPULATION
Our photo editing/manipulation service offers a wide range of flexibility allowing us to colour correct areas of an image or the image as a whole, perform retouching, remove items or even rearrange or amend elements within an image. Alternatively we can combine a series of images, editing, manipulating and reworking them the create a truly extraordinary piece of original artwork.
ADVERTISING / PROMOTIONS
Our advertising design service offers design of traditional posters, billboards/banners, magazine adverts and more. We also offer digital advertising services including the design of website banner ads, facebook ads and more. We are also always keen to explore other creative and exciting opportunities such as Guerilla Marketing and non-traditional media so if this is something you are considering please get in touch and we would be delighted to discuss ideas with you.
POINT OF SALE (POS)
Eye-catching and engaging POS can stimulate sales, increase awareness of product lines and help strengthen a company’s position in the marketplace. We can work with your own brand products to create a visually stunning and commercially recognisable range of POS as well as developing custom POS for any national brands you stock, leveraging their existing branding (with their permission) within POS relevant to you and your business.
Our Packaging Design service can design the on-pack artwork for your products or services. We can work to an existing style, helping to expand a product line or range or we can start from scratch and develop a completely fresh design for a new range of products.
Our Website Design service is available to anyone whether you already have an existing site in need of refreshing or are starting a brand new site. We will work with you and your brand identity to create a clean, creative and engaging site design that celebrates your content and looks great! We then create and supply the necessary design files for you to supply to your web developer. (If needed we can also put you in touch with a local web developer.)
For new businesses preparing to launch or for existing companies in need of an image refresh we offer a complete company branding service. Starting with your vision for the business and going from there we create a style, image and brand identity for your company. The service covers all the essentials needed to present your business in a coherent, unified and professional way including a company logo/brandmark, colour scheme, typography/font choices, brand guidelines (if required) and any other materials needed like business stationery design and more.
We also offer a Creative Consultancy service. This service is a real-world, on-site consultancy service in which we will visit your business, discuss the issues you are facing and then go away and develop creative solutions to whatever problem or project you may be facing.
Smokescreen Creative is a Graphic Design Agency & Creative Consultancy. We offer traditional design services for items such as brochures, leaflets and other advertising and promotional materials and real world consultancy services which find creative solutions to whatever problem or project you may be facing.
We work across both print and digital but are always keen to explore new media.
We work with businesses of all sizes and whatever we do our focus is on producing visually stunning work which meets our clients’ core needs and communicates clearly and efficiently.
No matter what your project please get in touch and see how we can help!
How we work
To do this communication is key and we strive to keep clients updated at every stage of the process. In turn this ensures that you know where the project is and allows for any alterations to be made as we go, an efficient and cost effective way of working.
We start with the initial brief which allows us to understand a client's needs and any ideas that they may already have for their project. Typically we would then go away and develop some ideas and present these for review. The client then choses the concept they would like to proceed with and we develop it further into the final design which is then submitted for approval. Once approval is given we produce the final files and supply them ready for printing or use online.
The process is designed to be simple, easy and efficient and results in work that meets your brief and looks amazing.